Glossary



Direct Thermal Printing
(DT) Direct thermal printing is an old technology originally designed for low cost copiers and fax machines. It has since been transformed into a highly successful technology for bar coding. The thermal print head is typically a long linear array of tiny resistive heating elements (100-300/inch) arranged perpendicular to the paper flow.

Each thermal print head element locally heats an area on the chemically coated paper directly under the print element. This induces a chemical reaction which causes a dot to form in that area. The image is formed by building it from dot rows as the media passes underneath the active edge of the print head. Direct thermal printing is an excellent choice for many bar code labeling applications. DT printers provide simplicity and environmental economy (recyclable materials are also available). Direct thermal printers are simple to operate compared to most other print technologies—with no ribbons or toners to replenish—label loading is a very simple procedure. Enables batch or single label print capability with virtually no waste.

Thermal Transfer Printing
Thermal transfer printers use the same basic technology as direct thermal printers, but with the elimination of chemically-coated media in favor of a non-sensitized face stock and a special inked ribbon. A durable polyester ribbon film coated with a dry thermal transfer ink is placed between the thermal printhead and label. The thermal printhead is used to melt the ink onto the label surface, where it cools and anchors to the media surface. The polyester ribbon is then peeled away, leaving behind a stable, passive image. Advantages of Thermal Transfer Printing include:
  • Consistent/sharp edge bar code print capability—with durable long-life and archival image stability.
  • Clean, quiet, compact operation.
  • Batch or individual label print capability.
  • Low cost/low maintenance compared to comparable technologies.
  • Maximum readability and IR scannability. High contrast text, graphic, and bar code print capability.
  • Durable for operation of joint office/industrial applications.